Social Media / Networking

A Beginners Guide to Social Media Jobs: What You Need to Know To Land Your Dream Job

Social media jobs are a hot profession right now, and for good reason. As the world continues to become more digital, the demand for social media professionals will grow exponentially. In fact, there will be nearly one million job openings in this field by 2022. If you’re interested in working with social media as a profession, check out this guide on how to land that dream job. We live in a digital world where users can interact with brands through multiple online platforms. Whether it be through Facebook, Twitter, Instagram or another platform; businesses are scrambling to adopt a cohesive digital strategy that integrates all of their social channels so that they might better connect with their customers and prospects. However – not everyone knows exactly what these “social media jobs” entail, let alone how to get one. There are many different roles within social media and each job description is fairly broad. Depending on your specific interests and strengths, there may be several positions that suit you perfectly - or at least give you some ideas about where to begin your job search!

What is a Social Media Job?

Social media jobs are those that are either created directly because of the rise of social media or those that have been “socialized.” A social media job then, is one that requires the use of social media as part of or in addition to, the job’s regular duties. In other words, social media has become an integral part of the job and it is necessary for the job to exist. Social media jobs can be broken down into two main categories: marketers who focus on social media and social media managers who manage social media. While there are some differences between the two, they are both responsible for managing the social media platforms for companies and brands. In this role, you’ll have the opportunity to shape and build your company’s digital presence. If you’re a marketing manager, you’ll be responsible for everything from creating content to executing paid campaigns.

Social Media Managers

Social media managers are responsible for overseeing the social media strategy for their company. This includes creating content, publishing posts, and collaborating with other departments to ensure that the company’s social media presence is unified. As a social media manager, you’ll work closely with marketing, PR, and sales teams to ensure that your social media strategy is integrated with your overall marketing plan. This can include determining which social media channels are best for your brand, monitoring the performance of your social media pages, and measuring the return on investment (ROI) of your social media activities.

Social Media Marketing Strategists

Social media marketing strategists focus primarily on creating social media marketing campaigns for brands and companies. These professionals are responsible for creating and managing ads on social media platforms such as Facebook, Instagram, and Twitter. Social media marketing strategists also create content that is intended to generate leads and drive brand awareness. This includes posts, videos, podcasts, and other social media assets.

Social Media Marketer (digital marketer)

A social media marketer is responsible for creating and managing social media campaigns for brands and companies. This may include managing paid social media advertising, creating and publishing content, and growing your company’s social media presence. Social media marketers use social media to drive brand awareness and generate leads. Social media marketers often collaborate with other departments, including sales, PR, and marketing. This is because social media campaigns often feed into these other areas of the business.

Social Media Influencer

The role of social media influencers is to create content that resonates with your target audience. They have earned the trust of their followers and have the ability to drive action on social media - such as signing up for a mailing list, downloading an eBook, or making a purchase. Depending on your industry, you may also hear this role referred to as “social media celebrities”.

• Influencers

Social Media Engineer

If you have a technical background, you might be interested in pursuing a career as a social media engineer. This is an engineering discipline that is responsible for managing networks and communication systems for social media platforms, including websites and microblogging services. Social media engineers also assist with ensuring that the company’s website is optimized for search engines and that it can properly integrate with social media platforms.

Conclusion

Regardless of which social media job you pursue, there is no question that social media is here to stay. It has become an essential part of marketing strategies, influencing purchasing decisions, and communicating with current and potential customers. Social media is a great way to build stronger relationships with your customers, find new customers, and stay relevant in today’s digital world. With so many people using social media platforms, it’s important for businesses to have a social media presence. That’s where social media jobs come in. There are many different types of social media jobs, and this guide will walk you through what each one entails