Keeping up with the pace of digital is not an easy task. The social media landscape is changing constantly, new platforms are emerging every day, and audiences are becoming more fragmented than ever before. It’s evident that the competition for followers is getting fiercer by the day. In such a scenario, businesses need to come up with clever and effective ways to stand out from the crowd. If you have been struggling to grow your Instagram following or don’t know where to start, worry not! Here are some tried and tested organic growth strategies that will help you gain more followers organically.
Have a Content Calendaring Strategy
A majority of social media users look at a brand’s Instagram feed to learn more about the products and services offered by the company. To engage these potential customers, businesses need to create compelling visual content that is both informative and visually appealing. With this in mind, it is important to create a calendaring strategy for visual content creation. It will help you stay organized and work more effectively. A visual content calendar is more than just a scheduling tool – it also offers an opportunity for you to organize your content ideation process, making it more efficient and productive. The visual content calendar can include the type of posts (e.g. images, videos, etc.), the tone of each post, the topics you want to cover in the next few weeks, the type of images you wish to publish (e.g. product related images, behind-the-scenes images, etc.), and the publishing dates.
Host Giveaways and Contests
One of the tried and tested ways to increase brand awareness and attract followers on Instagram is hosting giveaways and contests. It is one of the best ways to engage your current followers and attract new ones. To host a giveaway or contest on Instagram, you need to create an account on a giveaway/contest app like Woobox or Rafflecopter. You can then create a contest/giveaway post on Instagram and link it to the app. Doing this will allow you to track the number of participants in your contest/giveaway and measure your ROI. You can host a giveaway for your customers and potential clients to promote your brand. You can also host a contest that allows your followers to submit their content and have a chance to win something in return.
Utilize Rich Media Ads
If your organic growth efforts are not yielding the desired results, you might want to consider investing in paid social media campaigns. It is one of the most effective ways to increase brand awareness and get more followers. Depending on your marketing budget, you can choose between promoted posts, paid ads, and sponsored posts. If you are a newbie, then promoted posts and sponsored posts are good options. However, if you have a big marketing budget, then paid ads are the way to go. For a relatively small investment, you can create and promote an ad that entices people to follow your brand on Instagram. You can create ads to promote your posts and encourage people to follow your account. You can also promote a special offer or an upcoming event and drive more followers to your Instagram page.
Run Awareness Campaigns on Facebook
Although Instagram is one of the most popular social media channels and is best suited for visual content, you can’t ignore the other networks. Its good to diversify your marketing strategy and promote your brand on other social media channels as well. One of the ways to grow your Instagram page is creating awareness and engaging campaigns on Facebook. Facebook ads makes it possible to promote your Instagram page and posts. It’s possible to target people based on their age, gender, location, interests, and behaviors. Create engaging campaigns to drive more followers.
Leverage Influencer Marketing
One of the most effective ways to increase your Instagram followers organically is by leveraging influencer marketing. It is a marketing strategy that involves partnering with influential people who have a considerable following on social media. With influencer marketing, you can create a mutually beneficial partnership with a social media influencer. You can offer them product samples in exchange for them promoting your products on their social media feeds. If you are looking to partner with an influencer to promote your brand, then you need to be selective. You need to choose an influencer who has a considerable following on social media and has the potential to drive more followers to your Instagram page. You can partner with an influencer by sending them a direct message or contacting them via Instagram DM.
Conclusion
Organic growth strategies are the best ways to grow your Instagram following. You can implement the above strategies to gain more followers on Instagram and engage with your target audience. To grow organically, you need to invest in creating engaging content that is both informative and visually appealing. You also need to promote your posts effectively and reach out to a wider audience.
